从管理学看 SEO 和 SEF 之 5W1H

来源：中国搜索引擎研究网　　作者：佚名

Type" content="text/html;charset=iso-8859-1" />
<meta http-equiv="Pragma" content="no-cache" />
<meta http-equiv="PICS-Label" content='(PICS-1.1 "http://www.icra.org/ratingsv02.html" l gen true r (cz 1 lz 1 nz 1 oz 1 vz 1) "http://www.rsac.org/ratingsv01.html" l gen true r (n 0 s 0 v 0 l 0) "http://www.classify.org/safesurf/" l gen true r (SS~~000 1))' />
<meta name="Security" content="public" />
<meta name="Source" content="Franklin/IPC" />
<meta name="DC.Rights" content="Copyright (c) 2004 by IBM Corporation" />
<meta name="Robots" content="indexfollow" />
<meta name="DC.Language" scheme="rfc1766" content="en-US" />
<meta name="DC.Date" scheme="iso8601" content="2004-11-07" />
<meta name="IBM.Country" content="US" />
<meta name="Description" content="The IBM corporate home page entry point to information about IBM products and services" />
<meta name="Abstract" content="The IBM corporate home page entry point to information about IBM products and services" />
<meta name="Owner" content="Mary Bouton/White Plains/IBM" />
<meta name="Keywords" content="ibm international business machines ibm.com On Demand Business on demand business ON unix linux technical support homepage home page solutions services find it fast" />
<meta name="DC.Publisher" content="IBM Corporation" />
<meta name="IBM.Effective" scheme="W3CDTF" content="2004-09-27" />
<meta name="DC.Type" scheme="IBM_ContentClassTaxonomy" content="HP" />
<meta name="IBM.Industry" scheme="IBM_IndustryTaxonomy" content="ZZ" />
<meta name="DC.Subject" scheme="IBM_SubjectTaxonomy" content="ZZ999" />

5. SEF
SEF的工作很多，主要有以下这些
（1）网站地图和网站结构调整，
（2）网页目录深度调整
（3）rebots
（4）动态网页的静态化
（5）404页面的友好支持
（5）减少使用flash和图片网页
（6）用好javascript和css，尽可能和网页分离
（7）给网页增加rss和pdf等功能
（8）检查坏链

以上就是 SEO 5W1H 的思路，因为篇幅限制，只能对SEO进行简单的描述，如有错漏，欢迎指正。

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